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Okay so when are you going to come out of your winter hibernation and face the facts that SPRING is here? Rebirth and new growth is the force of spring. Everyone knows that! So get with it and get up to speed with the latest on environmental consulting fish today. Small Business Server Business TipsTop 3 Ways to Maximize Your Small Business Server Consulting Profits Over the past 7 years, Microsoft Small Business Server (SBS) has gained traction as a widely-respected Small Business Server networking suite. As a result, many small business computer consultants, systems integrators, and value-added resellers have jumped on-board the Microsoft Small Business Server bandwagon. However, before you go ahead and bet YOUR company on Microsoft Small Business Server, consider the following three Small Business Server Business Tips... so you can maximize your Small Business Server consulting profits. (1) Most small businesses in your area have never heard of Microsoft Small Business Server. Although there may be hundreds, if not thousands, of small businesses in your area that would be excellent candidates for Microsoft Small Business Server, dont make the ultra-common mistake of assuming that the typical non-technical small business owner even knows what Microsoft Small Business Server is. If you want to maximize your consulting profits and avoid commodity price wars, youre much better off leading off with a pitch for something thats more universally recognized... such as getting rid of computer viruses, stopping SPAM, or preventing computer security breaches. (2) Sell your small business prospects on YOUR company first. The real money in Small Business Server is NOT in reselling the Microsoft Small Business Server software. The real money comes from selling the RELATIONSHIP with the small business. So your company essentially becomes your clients outsourced IT department. Remember, no small business owner is going to wake up in the middle of the night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become the solution to the more primal, survival instinct and youll get plenty of opportunities to sell Small Business Server, once youve established a solid client/consultant relationship. (3) Microsoft doesnt value computer consultants as much as they sometimes say. Little known fact: the first version of Microsoft Small Business Server, planned in 1996 and released in 1997, was code-named "SAM"... because Microsofts goal was for Small Business Server to completely bypass their reseller channel and be sold at "Sams Club" warehouse clubs. So the product team had the mandate to make the Small Business Server product SO simple that a non-technical small business end user could buy Small Business Server at the warehouse club and have the Small Business Server suite running in their office that same day. Shortly after the first-version shipped, Microsoft realized that the most cost-effective way to reach small businesses with Small Business Server was through their reseller channel. And since then, Small Business Server resources have flowed toward the channel. However, even today, you can often find 5-user versions of Microsoft Small Business Server in retail stores. So the point: Microsoft isnt putting all its Small Business Server "eggs" in one basket, so why should you?!? Which brings us back to points one and two: Small business owners arent actively shopping for a Small Business Server. So instead of "selling" Small Business Server per se, youre much better off selling a small business on YOUR company, BEFORE you sell Microsoft Small Business Server. The Bottom Line In this article, we looked at three Small Business Server business tips that every computer consultant, systems integrator and value added reseller needs to be aware when selling Microsoft Small Business Server. About the Author Joshua Feinberg is a 15-year veteran computer consultant and has appeared in CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. To get Joshuas proven Small Business Server consulting profit strategies, sign-up for the free one-hour training seminar at http://www.SmallBusinessServerTips.com Copyright MMI-MMV, SmallBusinessServerTips.com, All Worldwide Rights Reserved. About the Author Joshua Feinberg is a 15-year veteran computer consultant and has appeared in CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. To get Joshuas proven Small Business Server consulting profit strategies, sign-up for the free one-hour training seminar at http://www.SmallBusinessServerTips.com Please let me know if I met my goal and helped you out with environmental consulting fish. If you need more information, you may find our bank consulting info to be helpful too. CommentsNone Yet Add a Comment |