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Collaborative Consulting starts worker training - Wisconsin Rapids Tribune
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Wisconsin Rapids Tribune
Gerald Kort, right, director of technology for Collaborative Consulting, leads employees through an orientation program Friday at the Dudley Tower in Wausau. Among the 13 employees hired in January by the Massachusetts-based company are Wes Biese, 31, ...
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Bizjournals.com
Diligent Consulting Inc. , an information technology service provider, has hired a new chief operating officer. Richard L. Riney III will assume the role of executive vice president and COO reporting directly to Diligent's president/CEO and co-founder, ...
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JBH Consulting Group Announces Production Results on the Maier Estate Well
KANSAS CITY, Mo., Feb. 2, 2012 /PRNewswire/ -- JBH Consulting Group announced today that the Initial Production from its Maier Estate Well in Ness County, Kansas is 70 Barrels of Oil.Additionally, as of ...
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You came here to learn more about consulting general or consulting. I made this site to help people find the facts they need. I have a passion for facts and I love to share my stockpile of information. Give yourself a break and let my work reduce your work searching for facts on art consulting.
Exposing Your Expertise
Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets.
Here are my recommendations to implement this strategy:
1. Write the article
This may sound self-evident, but a couple of pointers:
- Keep it short, and make the language simple, especially if you're targeting online outlets. People don't read word for word on the Web - rather, they'll scan the screen. Complex sentences and dense copy will lose readers fast.
- Develop a template that can be easily customized for different target markets. My "Top Seven Ways to Tune Up your Website" has been parlayed into versions for over a dozen different industries. The essential points remain the same, and customizing simply involves adding specific examples.
2. Put it on your Website
One of the key goals of your Website should be to showcase your expertise. Content (combined with testimonials and success stories) is the best way to achieve this.
When adding articles to your site:
- Include a clear reprint policy. This should state whether you allow articles to be reprinted, and if so, under what terms (including your byline, copyright, notification of use, etc.)
- If you have a large number of articles, provide an index page that divides them into appropriate subject groupings, and gives a two-line description of each.
- Create a byline with an enticing hook to get people to visit your Website. Mine refers to my popular free tipsheet "Beyond the Search Engines", which lists 23 alternative ways to promote your site. This is far more powerful than a bland statement such as "Philippa Gamse is an internationally recognized . . ."
3. Research and offer it to appropriate venues
It's critical to be very clear about your target audience, and how to reach them. Who are the economic buyers and decision makers that you'd like to be in front of, and what do they read? Do those sites or publications accept outside articles, and if so, what are their policies around doing so?
My assistant, Bonnie Jo Davis, runs my highly successful articles placement strategy. She provides a complete primer of her methodology, along with many online research sources at http://www.ArticlesThatSell.com/
4. Follow up links and references
It's extremely important to measure the success of these efforts, both in terms of the traffic to your site, and its quality.
Check the "referring URL" section in your traffic reports, and follow links to you from any site that you don't recognize. Often, site owners won't inform you when they've used your material. So you want to ensure that you have been properly attributed. But also, thank the site owner. I recently sent a note to a university professor who had added some of my articles to his course reading list. His response? "I really like your ideas, and by the way, we're looking for a speaker for our upcoming conference . . ."
The Proof of the Pudding . . .
Does all this work? Absolutely. One of my articles was recently highlighted as the "Cool Site of the Week" in Tekguide.net - an online technology and computer directory. But the page that it linked to was not mine, but PowerHomeBiz.com - another site that had featured this article. So I now have sites quoting sites that quote me . . . and that gets major brownie points in Google - the only remaining credible free search engine.
I was also recently hired to consult for a site in the auto industry after the owner had read my article in eDealershipnews.com. He said "I liked the article, I can see how you think, and I'd like some of that thinking for me". No further selling required!
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.
pgamse@cyberspeaker.com
We hope you took the time to look around and see what you could find about art consulting. Our research is at its best when it is being used! Look for the answers to your questions and come back again. Thanks for putting this site of ours to work.
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