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WE AIM TO PLEASE all career consulting firm seekers. So PLEASE AIM your searches in this direction. With all the consulting data on this site, it is useless unless it is available. I mean, like VERY easy to find. You want this info FAST and I want to get it to you even faster. Who are those people you're selling to?Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from home'. What about your targets? Perhaps 'businesses running Microsoft Exchange', 'people running an e-commerce Web site that require more advanced visitor analysis' or 'telcos offering an increasing diversity of services'. In each case, you almost certainly have more than one type of person to talk to within your target groups - the techies and the business people. Those who bite first, and those who control the budget! *Be careful to say the right things to the right people* Whoever you're talking to, they need to be excited by your copy - as someone in the advertising business once said, said 'no-one was ever bored into buying anything'. And different people are respond to different things. Broadly, you should talk technology and technology benefits to technical people, and business benefits to the budget holders. *Look at it this way* You need to really put yourself in their shoes and understand what matters to them. As a contact of mine would say - where's the pain? What are the pressures on the enterprise, department or even the marketplace as a whole? Can you present a persuasive Return On Investment? Can you show how your product or service removes the pain? It's all about identifying with your audience. About the Author About David Rosam - http://ITcopy.com David Rosam cut his teeth on writing for IBM's EMEA division. Since then, David has written copy for small and medium enterprises through to global brands such as Microsoft, Oracle and Hewlett Packard. He now he writes online copy, Search Engine Optimized copy, direct mail, brochures and newsletters as well as consulting to a number of individuals and companies. You really can look great when you apply the tips from these expert consulting coaches. You'll know the difference between good and indifferent bank consulting or management consulting. If you still have questions, you might want to check out the article on career consulting firm. Come Back. CommentsNone Yet Add a Comment |
