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Other Consulting Articles
Risk reversal - Getting paid for performance
I've regularly written about the importance risk-reversal plays indissolving buyer scepticism. As a way of allaying buyer fears, some of myclients have adopted money back guarantees and their sales
Thoughtleading: The Art of Separating Yourself from the Pack
<br />Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too
Ten Ways To Profit In An Uncertain Economy
1. Sell more back end products to your existing<br />customer base. You already created rapport, trust<br />and proved your credibility to them.<br /><br />2. Make it a practice
Embrace Diversity to Build Effective Teams
Embrace Diversity to Build Effective Teams: one of the biggest challenges faced by companies today is how to turn a group into a highly efficient global team.<br />(reprinted from Semiconductor Magazine,
Making Money with Affiliate Programs – Part I
If you have a website and you are not involved in any of the thousands of affiliate programs available on the Internet, you are loosing great opportunities to make some extra income. As in the case of
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Recent Consulting News
FTI Consulting acquiring bankruptcy turnaround firm CXO - Bizjournals.com
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.bizjournals.com/baltimore/stories/2009/01/05/daily19.htmlcid=1287482905ei=1w1kSa-uNo2AQ_aftc0Dusg=AFQjCNG7H4hbp0eKy9TfDuEMBYvkuQsOlAFTI bConsulting/b acquiring bankruptcy turnaround firm CXO/abrfont size=-1font color=#6f6f6fBizjournals.com,nbsp;NCnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1FTI bConsulting/b has acquired CXO LLC, broadening its turnaround services as companies continue to seek bconsulting/b help during the recession. b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-1fd=Rurl=http://www.msnbc.msn.com/id/28519371/cid=1287482905ei=1w1kSa-uNo2AQ_aftc0Dusg=AFQjCNEZ_HQ0JVaoZFGkyFUJV0I5iv0DbgFTI bConsulting/b acquires CXO/a font size=-1 color=#6f6f6fnobrMSNBC/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-2fd=Rurl=http://sev.prnewswire.com/banking-financial-services/20090106/NY5563806012009-1.htmlcid=1287482905ei=1w1kSa-uNo2AQ_aftc0Dusg=AFQjCNF2b8V3d30qxvWGyjk5AwWEy6m_3QFTI bConsulting/b Acquires CXO, LLC/a font size=-1 color=#6f6f6fnobrPR Newswire (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?hl=enned=usie=ISO-8859-1ncl=1287482905nobrall 16 news articles/nobr/a/font/div/font/td/tr/table
FTI Consulting acquiring bankruptcy turnaround firm CXO (Baltimore Business Journal)
FTI Consulting has acquired CXO LLC, broadening its turnaround services as companies continue to seek consulting help during the recession. (FCN)
Research and Markets: Global Market Analysis – Telecom Consulting 2009 – Find Out What the Next 2 Years Have In Store ... (Centre Daily Times)
Research and Markets ( http://www.researchandmarkets.com/research/c60816/global_market_anal ) has announced the addition of the "Global Market Analysis - Telecom Consulting 2009" report to their offering.
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THIS is the ONLY page designed to tell you EVERYTHING about consulting! Well, at least everything I KNOW about consulting and health consulting and business consulting marketing services. I gathered it here to save YOU the time and hassle of doing the research. So, look and read or bookmark and return when you have more time.
Book Yourself Solid, The 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketi
Copyright 2005 Michael Port & Associates LLC
If you haven’t already heard the buzz, Michael Port is the guy to call when you’re tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. Over the next seven articles, he’ll share the secrets he used to turn his own self-employed business without a pulse into a healthy $112,200 income in less than 10 months.
If you’re out there on your own and absolutely love your work but hate the thought of selling yourself or having to get new clients, you’re not alone. If you feel uncomfortable asking a client to buy from you, he has the answers. If you dread having to bring up the subject of money, fear no more. If you’ve ever been hesitant to boldly declare, “the best thing for you would be me”? Look no more! Thousands of entrepreneurs share your same frustrations and simply, easily and profitably attained success using Michael’s 7 Keys.
Remember how excited you were when you first launched your business? You knew you had a gift to offer the world… and the universe was telling you that your message needed to be heard. Nothing has changed. If you have a message to deliver it means there are people who are meant to hear it! If you don’t offer yourself with complete confidence and conviction, you minimize yourself, your services and your business. You are robbing people of creating a better life. You are limiting your potential and the experience of the services you provide and of being around you – not a small thing.
Book Yourself Solid, Key Number 1: Know Why People Buy What You're Selling
Since it’s super normal to feel like marketing or “talking yourself up” cheapens the integrity of your work, I have a simple solution… stop talking about what you do. The secret is to know what your clients want. So… every second of every day focus on clear, specific, and detailed solutions, benefits and advantages that appeal to your potential clients. Because people aren’t buying what you do the science, technique or technical name that you use doesn’t matter in the slightest! Who cares what you call yourself?!
The fancy diplomas on the wall aren’t getting you more clients. Clients will come to you, however, when you speak with them about their problems and needs. Start by identifying their urgent needs and compelling desires and then offer them an invest-able opportunity and you'll be booked solid in no time.
WRITTEN EXERCISE:
Develop a list that starts to identify what your clients are actually buying when they are buying your services.
What are your clients' urgent needs? (What problems do they need to solve?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
What are your clients' compelling desires? (What are they working toward?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
What invest-able opportunities do you offer your clients? (What are the specific and quantifiable benefits?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
Now, every time you communicate in person, through writing, on the internet, in advertisements, on the phone, etc… articulate and re-articulate these urgent needs and compelling desires. Your potential clients will connect with you immediately. Most importantly, they’ll feel understand and they’ll be interested in learning more about the invest-able opportunities you offer.
Stayed tuned for Key #2
About the Author
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you’re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.
Live life fully. When you take good care of yourself, you are in a better position to enjoy the rest of your activities as well as financial consulting and business consulting marketing services. Come back and check us out for updates.
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