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<br />When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established
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<br />Hurting your sales efforts can be accomplished easily with the proper guidance. The following effective yet simple ideas are designed to generate results when implemented into your sales strategy.<br
Increasing the Return on Your Training Investment
Insightful leaders and organizations recognize that training is a valuable tool for personal and professional development and therefore set some sort of an annual training budget.<br /><br />Most
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Energy Consultants From CRA International and Resero Consulting ... - WELT ONLINE table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://newsticker.welt.de/%3Fmodule%3Dsmarthouse%26id%3D829074cid=1287493987ei=5w9kSeD2FIiIQoaJkMwDusg=AFQjCNGN9QtpqjLX2UEg81YaphvWmHkfpgEnergy Consultants From CRA International and Resero bConsulting/b b.../b/abrfont size=-1font color=#6f6f6fWELT ONLINE,nbsp;Germanynbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1bConsulting/b firms CRA International, Inc. (Nasdaq: CRAI) and Resero bConsulting/b today announced their role in providing an updated cost-benefit analysis for b.../b/font/div/font/td/tr/table
Leventhal Consulting Opens for Business - Reuters table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.reuters.com/article/pressRelease/idUS113473%2B05-Jan-2009%2BPRN20090105cid=1287242142ei=5w9kSeD2FIiIQoaJkMwDusg=AFQjCNFuhm_f4hrNGAePoW3dh8Kl4A4BCgLeventhal bConsulting/b Opens for Business/abrfont size=-1font color=#6f6f6fReutersnbsp;-/font nobrJan 5, 2009/nobr/fontbrfont size=-15 /PRNewswire/ -- Leventhal bConsulting/b, www.leventhalconsulting.net, a high-end bconsulting/b service focused on assisting lawyers to lose weight, opened today b.../b/font/div/font/td/tr/table
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How to Multiply Your Freelance Writing Work
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the freelancer, you get paid much more for turning out a succession of assignments that assimilate a successful campaign. Here's how to multiply your writing sales by convincing clients to invest in long-term campaigns, instead of short-term individual assignments. • Know the short-term and long-term results. A client approaches you to write a brochure. He may or may not know that his product can also benefit from other types of promotional pieces, such as ads, direct mail, news releases, websites, and so on, to sell his product or service. Your job is to educate the client. The brochure may be the first promotional piece in a consortium of promotional pieces. Here, you must know the short-term and long-term view results of the brochure. The short-term results are the results the brochure will achieve for the client; and the long-term results are the results the brochure will achieve/contribute for the entire campaign. It answers the questions, "How do the results of this brochure fit into the entire campaign?" and "How can these results be strengthened with other forms of promotional materials?" Show the client how a campaign, that's comprised of a succession of assignments, can achieve — and exceed — his expectations and outsell and outdo the performance of a single assignment. • Use "tie-in" services. Whenever a client approaches you with a single assignment, ask yourself what tie-in services can supplement the single assignment. A news release achieves better results when it's accompanied with a photo. And a press kit — complete with press releases, photos, brochures, and company information — can achieve better results than a single press release. All of these extra tie-in services can turn writing a single press release into multiple writing sales. • Offer the "concept to completion" benefit. Instead of pitching yourself as a freelancer who can write newsletter copy, pitch yourself as a freelancer who produces newsletters, from copy to completion. You multiply your income by outsourcing parts of the job and delivering a finished product, not a piece of the product. You also can extend your "concept to completion" services by pitching yourself as a marketing consultant, in which you make recommendations to the client as to the best way to market the newsletter. • Develop strong consultative skills. Besides selling your freelance services, also offer consulting services. Clients pay you to explain ideas, concepts, recommendations and turnkey solutions as to the best way to achieve the results they desire. Consulting with clients can lead to securing freelance work, since clients realize you have the skills and expertise to undertake the task. • Know the future needs of clients. Clients come with present needs — and future needs. A client may hire you to write a newsletter now, but they'll also consider you for future work if you know what their future needs are and how to fulfill them. The company may be ushering in a new product line, creating a new division within the company, sponsoring a charity event, or creating a website. All of these future events need a freelancer to do promotional writing and freelance work. That's you. Your job is to show clients how you'll address their future needs with solutions that'll increase their profitability and/or productivity. This is usually accomplished with a proposal through which you pitch yourself as the freelancer who has the solutions to undertake the future tasks. • Use proposals to secure work. Proposals are an inclusive persuasion tool to convince prospects that you can increase their profitability and/or productivity with your freelance services. Proposals specifically show the client how you intend to achieve the desired results, the time and costs involved, and why you and your solutions are the best choices to boost the company's profits. • Adaptations. Any of your freelance writing services can be adapted for websites, turning a single assignment into two assignments. Get paid to write a press release or brochure, and then get paid again to adapt the copy digitally. • Add-on services, such as desktop publishing services, marketing consulting, compiling and selling media lists, and project coordinating can help multiply your work and your income. Brian Konradt is a former freelance copywriter and graphic designer, and founder of FreelanceWriting.com (http://www.freelancewriting.com), a free website dedicated to help writers master the business and creative sides of freelance writing. ------------------------------------------------------------ This article may be freely reprinted, online and offline, without permission as long as no text is altered. Brian Konradt is a former freelance copywriter and graphic designer, and founder of FreelanceWriting.com (http://www.freelancewriting.com), a free website dedicated to help writers master the business and creative sides of freelance writing.
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