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Recent Consulting News
Valerie Jarrett to step down from Navigant Consulting's board - Chicago Tribune
CBC.ca
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Chicago Tribune, United States - Nov 18, 2008
By James P. Miller | Tribune reporter Navigant Consulting Inc. said in a regulatory filing Tuesday that Valerie M. Jarrett , a prominent member of ...
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By BRIAN STELTER Dan Abrams, the chief legal correspondent for NBC News who recently lost his prime-time cable news show, is forming a consulting firm that ...
NBC Legal Eagle Abrams Opens Consulting Firm Broadcasting & Cable
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How To Create A Mission Statement
Creating a mission statement can help you focus your business effort and do a lot of good in bringing your workforce together behind a common theme. The key to success is not just creating a mission statement, it's living the mission statement.
A mission statement identifies the major purpose that you fulfill in providing products and services to customers. Your mission statement should:
- Include the reason for your business
- Identify your firm's unique 'value added'
- Reflect your firm's core business activity
- Provide a focus
- Identify the purpose you fulfill
Step One -- Develop your mission statement by identifying:
- Stakeholder(s)
- Products and Services
- Unique Value Added
Stakeholders - Those people who are directly affected by the company's successes and failures. Stakeholders could be employees, internal customers, organizational customers, external customers.
Products and Services - Items that you produce for your customers. Products and services might include consulting, training, products or services for individual use, products or services for business use.
Value Added - The key advantage you provide over the competition. Why would a customer come to your company for service? What makes your company special?
Step Two -- Construct A First Draft
The [your company name] meets the [your products and services] needs of [stakeholders] by [value added].
Step Three -- Refine the Mission Statement
Is it too wordy? Is it brief and to the point? Will employees remember it? Would it make sense to your stakeholders? Is it a true mission statement and not a goal? Does it inspire your organization? Does it describe your business focus and effort? Is it unique?
Step Four -- Make It Visible
Post the mission statement for easy review by all employees and customers.
Step Five -- Live it! This step will be easy if you've involved your entire group in the process.
Small business expert Denise O'Berry helps business owners take action to grow their business. Find out more at http://www.deniseoberry.com
Now, is it what you wanted for your absolute best picture? If not, fix it. It is in YOUR mind, note mine. I hope you found what you needed at my consulting site!
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