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Recent Consulting News
Biden: Not consulting Senate on Panetta quot;a mistakequot; - Politico
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/1i-0fd=Rurl=http://news.bbc.co.uk/1/hi/world/americas/7812689.stmcid=1287295307ei=9_ljSftakIBD86vZzwMusg=AFQjCNGfcQybBVic5tQrVQS1G-8LvNp6aQimg src=http://nt0.ggpht.com/news?imgefp=_KHtrKnA_gIJimgurl=newsimg.bbc.co.uk/media/images/45348000/jpg/_45348372_panetta_ap226b.jpg width=80 height=60 alt= border=1brfont size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.politico.com/blogs/glennthrush/0109/Biden_Not_consulting_Senate_on_Panetta_a_mistake.htmlcid=1287295307ei=9_ljSftakIBD86vZzwMusg=AFQjCNH8UsPden1MjOXHroh8PhCQNtIbmwBiden: Not bconsulting/b Senate on Panetta quot;a mistakequot;/abrfont size=-1font color=#6f6f6fPolitico,nbsp;DCnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1Veep-elect Joe Biden, chatting with reporters after his swearing-in, sympathized with Sen. Dianne Feinstein#39;s gripe that members of the intelligence b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/1-1fd=Rurl=http://www.youtube.com/watch%3Fv%3DoWCNj7vs08ccid=1287295307ei=9_ljSftakIBD86vZzwMusg=AFQjCNHS5cAcKrtbcd0sgsfqo8-0evzsgwVideo: Schieffer On Obama Cabinet/a font size=-1 color=#6f6f6fnobrCBS/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/oWCNj7vs08c/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/oWCNj7vs08ctype=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/1-2fd=Rurl=http://www.wtov9.com/politics/18420451/detail.htmlcid=1287295307ei=9_ljSftakIBD86vZzwMusg=AFQjCNEzX6gUvArZyMCYWCPFtPr_-ZTBuQWill Obama#39;s Intel Picks Pass Muster?/a font size=-1 color=#6f6f6fnobrWTOV9.com/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/1-3fd=Rurl=http://www.google.com/hostednews/ap/article/ALeqM5ivsA-uzaSaPvOYLVK-vFiseJaygQD95HH5400cid=1287295307ei=9_ljSftakIBD86vZzwMusg=AFQjCNHXu3HZM_MDpR8CnLsIYSdYui25KgObama#39;s intel picks short on direct experience/a font size=-1 color=#6f6f6fnobrThe Associated Press/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/1-4fd=Rurl=http://blog.oregonlive.com/mapesonpolitics/2009/01/wyden_feinstein_at_odds_on_cia.htmlcid=1287295307ei=9_ljSftakIBD86vZzwMusg=AFQjCNFYriwR6cWj2LPTBtcvO1-QDzr-RAnobrHillsboro Argus - OregonLive.com/nobr/anbsp;- a href=http://news.google.com/news/url?sa=Tct=us/1-5fd=Rurl=http://www.nydailynews.com/blogs/dc/2009/01/biden-admits-mistake-in-panett.htmlcid=1287295307ei=9_ljSftakIBD86vZzwMusg=AFQjCNFG7-7aHXFc_49HhFHZvhcG-H8ZawnobrNew York Daily News/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?hl=enned=usie=ISO-8859-1ncl=1287295307nobrall 2,082 news articles/nobr/a/font/div/font/td/tr/table
Consulting firm to fill Waltman#39;s position - Mankato Free Press
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.mankatofreepress.com/local/local_story_006002806.htmlcid=1287411836ei=9_ljSftakIBD86vZzwMusg=AFQjCNGo8trobHfuryGvNqN__BV9NLNdpwbConsulting/b firm to fill Waltman#39;s position/abrfont size=-1font color=#6f6f6fMankato Free Press,nbsp;MNnbsp;-/font nobr18 hours ago/nobr/fontbrfont size=-1b.../b discouraging job movement, Mankato Area School Board members agreed during Monday’s study session to hire a bconsulting/b firm to help find current Supt. b.../b/font/div/font/td/tr/table
The harsh economy isn#39;t keeping OC#39;s small-businessmen down - Los Angeles Times
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.latimes.com/news/columnists/la-me-parsons6-2009jan06,0,1994990.columncid=1287440731ei=9_ljSftakIBD86vZzwMusg=AFQjCNEtcCorjhiU617VF3t50Xf4LQLt0QThe harsh economy isn#39;t keeping OC#39;s small-businessmen down/abrfont size=-1font color=#6f6f6fLos Angeles Times,nbsp;CAnbsp;-/font nobr16 hours ago/nobr/fontbrfont size=-1It also has other business sponsors and, besides bconsulting/b in one-on-one sessions, offers training programs. That#39;s the meat and potatoes of what the b.../b/font/div/font/td/tr/table
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The Ratings are Coming!
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.
But now the landscape is changing, making word of mouth more important than ever - only now, that word of mouth is being communicated on the Internet.
People - your customers - are turning to the Internet as their primary source of information on products and services. Instead of opening the yellow pages of their phone book, they turn to Yahoo or Google. And in addition to websites and listings for local businesses, they are finding ratings and reviews!
Sites like Amazon.com and ePinions pioneered product rating systems. In some categories, these ratings have become essential to a product's success: more than 60% of consumer electronics purchasers report that they consult online ratings before making a purchase decision!
Ratings have also become common is a few other business categories, such as restaurants and hotels.
But the online ratings explosion is just starting; Internet entrepreneurs are demonstrating that virtually anything can be rated online.
RateMyProfessors.com, launched in 1999, allows college students to rate - well, professors. The site has accumulated over 3 million ratings, and has spun off another site, RateMyTeachers.com, aimed at high school and elementary students.
ApartmentRatings.com has the most comprehensive database of apartment ratings, with almost 250,000 reviews. RateMDs.com was formed to allow patients to rate their doctors. A new site, ClubRatingz.com, allows patrons to rate nightclubs and bars (perhaps while recovering from hangovers?)
Rating sites are even risking the wrath of the legal profession: LawyerRatingz.com provides attorney ratings and reviews.
All of these sites feature a fair share of rants and raves. Many of the comments are semi-coherent ramblings, often typed with Caps Lock down. But surprisingly, over time and with enough ratings, a fairly accurate picture emerges. Some reviewers provide well-thought reviews and useful information. And the sites are being visited and read!
The ratings phenomena may not have reached your industry or your community, but it probably will. So what can you do about it?
First, be aware of ratings sites. Use a search engine to look for rating sites in your area and business. (Search for things like landscaper ratings in Pittsburgh or hair salon reviews in Sacramento.) You may find that your business is already listed on a rating site. If it is, make sure that the basic listing information (business name, location, website) is correct, and if not, contact the site operator. If your business is not listed, see if there is a way to add your listing. Do not pay for this service! Legitimate rating sites are not supported by the businesses being rated! (However, a few sites offer enhanced "listings" for a small fee. Consider paying for this is the site seems to be well run and have a lot of traffic.)
Check the rating sites regularly. You might actually get some good information on how customers see your business, and where you need to make improvements.
Encourage your patrons to rate your business. Satisfied customers will give you good ratings. (Don't try to "flood" a rating site with bogus reviews; many of these sites use algorithms to detect the source of ratings, and may even remove businesses that try to cheat.)
If you get a bad review, there's probably not much you can do about it. The rating and review sites are on pretty solid legal ground, and most will not remove bad reviews. However, some sites have a mechanism for responding to a review, so be sure to ask about this. If nothing else, you can submit your own review and calmly refute the complaints of other reviewers. Be careful to stay calm and professional, and not get into online debates that can damage your credibility.
In the end, business success is still based on word of mouth - but now more people are listening.
About the Author
Bob Nicholson / WYGK Consulting provides business, technology and strategic consulting for small businesses, internet start-ups and entrepreneurs.
Visit http://www.wygk.com
Wasn’t that fun? I thought you were imagining success with business consulting fee! Hey, come back and let us share some more with you. The benefits of our consulting research can help you and be fun too.
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